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Historian, Creator-Entrepreneur, and Brand Strategist
Empowering educational experts to share their research, expertise, and perspectives online to build viable , profitable, and supportive brands that challenge the status quo.
Brand
I am on a mission to offer brand strategy services and insights to the world’s leading thinkers and intellectual experts so that their knowledge can be shared widely to counteract anti-intellectualism and misinformation. If you are a change maker and a deep thinker looking to make the world a better place, I want to work with you!
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@kaelyngraceapple on YouTube, Instagram, and TikTok I create educational, relatable and aspirational content all about my life as a historian in training, serial entrepreneur, and London-based Gal in hopes that it might inspire others to pursue their own passions for education, history, and independent research.
Educated with Kaelyn Apple is a podcast which spotlights the world’s leading thinkers, educators, and public intellectuals launching January 2026. To keep in touch with the latest updates, subscribe to the Educated Substack.
Authentic, real-time storytelling is my passion and at “Archive of My Own”, I share exclusive, behind-the-scenes content about my life and work as a historian and creator-entrepreneur, including popular culture essays, musings on the application of history, my favorite reads, and more than a few random late-night rambles.
If you wanted a window into my brain, this is it.
Manifesto
Hello friend!
Since 2019, I have been documenting my journey as a former athlete and community college student turned Historian with training from UCLA, Oxford, and Yale. I have always been passionate about studying the past and its reception in the present but it wasn’t until I began creating and sharing videos on YouTube that I began to recognize the power of Branding and Online Community to bring together like-minded people on a mission to support, defend, and broaden the reach of the humanities.
In addition to my scholarly work, however, I have also built three successful businesses, worked for Ali Abdaal as Head of Product, and instructed some of the world’s leading Creators and Creator Agencies to generate community-first businesses. Now, I am bringing my passion for intellectual work, content creation, personal branding, and community building together to consult and manage with some of the World’s Leading Thinkers and Public Intellectuals.
The Goal? To help leading educators build their online brands, fortify their mission, and creator community-first businesses to support their aims.
Want to learn more?
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SERVICES
The Course - Digital Brand Accelerator
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Your A-Z roadmap for building or growing an expansive online brand. This 12-part a-synchronous course is designed to provide you with the branding and content creation fundamentals to build a profitable and sustainable online brand which has long-term growth and evolutionary potential. This course is ideal for someone looking to get started using social media to build an audience, or a service provider looking to level up their digital marketing strategies and increase their earnings.
You’ll learn about topics like:
Instagram, TikTok, and YouTube basics
Short and short form videos
Camera confidence and filmmaking 101
Defining your Story Brand (digital storytelling methods)
Creating a sustainable workflow
Building online communities
Building a unique product/service
How to sell and launch
Strategies for growth and when to scale
Mastermind - The Educated Collective
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A three month (minimum) intensive cohort program for thought leaders and public intellectuals with an existing online presence seeking to increase the impact of their personal brands, land paid partnerships and speaking opportunities, and develop a community-first business strategy. Together through a combination of 1:1 coaching and group settings, we’ll tackle your challenges, provide feedback, and push one another to unlock the next big thing—whatever that looks like for you.
The Details:
3 months (minimum commitment) of coaching in an intimate group container
Direct messaging with Kaelyn via Whatsapp (M-F)
Monthly Brand Audit including the review of all posted content
Monthly group coaching call
Monthly 1:1 call with Kaelyn
Exclusive - 1:1 Brand and Community-First Business Strategy
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A 90 minute coaching experience where we will go over not just your concepts and vision but also your purpose and roadmap to either launching your business, starting that project you've been putting off, or moving past limiting beliefs to help you harness your potential.
The Details:
30 minute audit of your current business, social, or project strategy
30 minutes dedicated to helping indicate pitfalls in your current technical or belief systems and envisioning the roadmap ahead.
Wrapping with a 30 minute roadmap exercise to leave you with clear action steps for how to finally make progress on your goals.
My Philosophy
Intellectual Leaders at the Helm
Authority in online spaces has focused primarily on views and follows, rather than truth, nuance, and credible expertise. Oftentimes, this is due to not only a lack of public intellectuals engaging on social media, but their lack of Brand Strategy to guide their reach.
By applying my 6+ years of Brand Strategy experience, combined with my Community-First approach to social media growth and business development, we will work together to buck the trend. Together we will put intellectual leaders at the fore of socials and create accessible, entertaining, and informative content which will not only combat online misinformation but will also grant you immeasurable opportunities for collaboration and growth.
Member of DBA Cohort 1
“I enrolled in Cohort 1 of the Digital Brand Accelerator and began working with Kaelyn 1:1 as a private coaching client because I wanted to learn how to translate my story of sobriety and academia onto social media. I considered myself a technaphobe before working the Kaelyn but with her clearn and thorough guidance and the DBA modules, I gained the confidence to become a content creator. I started with 3K followers and have reached over 17K in just 4 months! My Instagram reels reach tens of thousands (sometimes millions) of viewers and I have built an incredible online community (and even landed a JOB as a MUSEUM TECH start up as a result!!!). I recommend DBA or 1:1 coaching for anyone ready to take action and make their wildest dreams a reality.”
Web Design Client
I only have great things to say about Kaelyn’s work on my website. When I came to her and asked her for advice on getting started on a professional website for a graduate student she immediately knew what to do. With a combination of her digital expertise and eye for detail she took what would have been an incredibly overwhelming task if I had done it alone and made it incredibly simple and straightforward. We had one meeting over Zoom where I discussed my goals for the website and how I wanted it to feel, after that Kaelyn compiled a list of colors and themes from looking at my Instagram. The result was a website that looked and felt like me. She designed an amazing line drawing logo of me to end the web pages with that is the kind of detail that most people would miss but really brings everything together! When she sent me the login details everything was basically finished and all that was left was a fill-in-the-blank exercise for me to add the pictures and text I wanted. The website is now ready for me to keep updated and to serve as an interactive CV and way for people to contact me. I’m so happy with it and every time I open it I feel a little burst of joy. Thank you!!